"We actually had customers who were on the fence not only come back to the table — but ultimately sign contracts with us."— Catie Leary, Strategic Marketing Manager, BPLogix
BPLogix attributed multiple closed enterprise contracts to video-assisted outreach following Lenslight's engagement. The project led to an ongoing partnership with seven additional videos commissioned to support new product launches.
BPLogix is a workflow automation platform used by highly regulated teams, including healthtech and healthcare organizations. The product is powerful, but for healthtech buyers the value was getting lost in complexity. When the demo is unclear, trust drops fast and sales cycles slow.
We translated a complex, compliance-heavy platform into clear, buyer-friendly stories — mapping key healthtech use cases and rebuilding demos around outcomes, not features. Three product demo videos with clean motion graphics made the platform feel credible and easy to grasp.
The videos clarified the value proposition immediately, helping the team close multiple $30K/year enterprise deals totaling $248,500 in revenue. The project led to an ongoing partnership with seven additional explainer videos commissioned for new product launches.
"We've been able to reach more people. Our explainer video has been really helpful before we're going into product demos or sales conversations."— Kendra Seavey, President & CEO, care.coach
Before Lenslight, care.coach faced persistent category confusion — prospects kept mistaking the product for a device rather than a human-backed service, creating price resistance and longer sales cycles. The brand film and explainer resolved that confusion at the top of funnel, supporting private pay acquisition, health plan sales, and PACE program outreach.
Prospects kept mentally sorting care.coach into the wrong category: a device, an Alexa alternative, or "just another tablet." That misunderstanding created price resistance, longer sales cycles, and constant over-explaining. Their strongest differentiator — real human support behind the avatar — was getting buried.
We led with the emotional trigger: a family member realizing their parent needs support but can't always be there. The brand film "Be There From Anywhere" shows care.coach as a human service — not a gadget. The explainer grounds the three core pillars: companionship, coaching, and connection.
The explainer became a standard part of the sales process — used before every demo and sales conversation to set the right frame. The brand film gave the team a top-of-funnel asset that worked emotionally where feature-led content had failed. care.coach reached more people and shortened the time it took to build trust.
Company overview film for Smartweave, a biotech startup building AI-driven regenerative implants for cardiology, orthopedics, and women's pelvic health. Features a founder interview with Raj Malhotra on the science and patient outcomes behind the technology.
One of a series of LinkedIn thought leadership videos for CEO Brian Fahey, designed to help medical device buyers quickly understand AdonaMed's key offerings and clinical value proposition.
"Each time felt the end product was super helpful in capturing our target audience with engaging content and making sure they quickly understood our key talking points."
— Brian Fahey, CEO, AdonaMedOne of a 4-part case study series documenting NovoPath's partnership with AP Derm. Filmed on-site with head scientists and lab staff across tight clinical schedules to capture how NovoPath's platform creates excellence in the diagnostic lab. Featured on NovoPath's website.
One of a 5-part video series for Guidelight Health, targeting insurance professionals and investors. Includes clinic tour videos across multiple locations — actively used in referring provider outreach, onboarding presentations, and YouTube.
"The impact has been tangible. The videos he created have genuinely made it easier for us to explain our services — both internally and externally."
— Marketing Team, Guidelight HealthOne of a 5-part case study series for Calyx, a clinical trial technology platform now operating as Perceptive. This film covers their work with Vigil. The series also includes case studies for Pfizer and AbbVie, produced to demonstrate platform impact across enterprise pharma clients.
About Us brand video for American Durafilm's medical-biopharmaceutical division, showcasing their manufacturing capabilities for surgical instruments, medical device OEMs, and biopharma procurement teams.
