MARKETING VIDEOS FOR HEALTHCARE & HEALTHTECH

Healthcare videos, that move hearts
and decisions.

We produce patient stories, product explainers, and thought-leadership content that build trust with patients, clinicians, and buyers.

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Getting the videos you need
shouldn’t be this hard.

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Big agencies video looks polished, but doesn’t feel true.
You get buzzwords, stock footage, and safe scripts that look “professional,” but don’t reflect the reality of care. You might spend $50-100k

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When video has no clear job, it never gets used.

Without a plan for where videos live and how they’re deployed, projects stall. Teams fall back on decks and PDFs, slowing buy-in with patients, clinicians, and leadership..

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Videographers leave you doing the hard parts

Many videographers know cameras, but not care pathways or regulations. You end up writing scripts, wrangling clinicians, and managing approvals on top of your real job.

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A healthcare-ready process your team can trust.

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Truthful, human storytelling.

We replace performative healthcare video with real voices, real environments, and stories that reflect the reality of care, without hype or theatrics.

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We handle the hard parts.

Strategy, scripts, clinician prep, directing, and approvals are handled end-to-end. Your team shows up informed and supported, not stressed.

Video designed to be used.

Every project is planned around where the videos will live, website, ads, sales, recruiting, education, so they move from files on a drive to assets your team actually uses.

“Our explainer video has been really helpful before product demos and sales conversations….You cared about what you were creating. It felt like you were part of the team.”

Close-up portrait of a smiling woman with dark brown hair. CEO of Care.coach

Kendra Seavey
President and CEO

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TRUSTED BY HEALTHCARE & HEALTHTECH TEAMS, INCLUDING:

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“we actually had customers who were initially on the fence not only come back to the table but ultimately sign contracts with us”

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Catie Leary
Strategic Marketing Manager

“we feel like he really understands our brand and our message because he cares to… we continue to call on Nami time and time again”

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Meredith Nealon
Senior Marketing Specialist

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How We Work With Healthcare Teams

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Healthcare Campaign Planning Workshop

Over a 60-90 minute workshop; you introduce us to your brand and marketing goals.

We’ll help you decifer:
- What kinds of videos are best suited
- How to frame your message in a visual way
- Where to use and distribute your videos
- Best practices for different platforms

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We craft your custom plan

This is where we turn your goals into three concrete video campaign concepts tailored to your patients, clinicians, and buyers.

Each option includes:
- a simple overview
- draft scripts or outlines
- where each video sits in your funnel
- timeline, and budget.

You pick the direction (or combine elements), and we lock the plan.

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Lights, Camera, Action

We:
- write the scripts
- build the shot list
- book crew and locations
- coordinate with your team

We manage the set, keep things on time, and make it easy for busy clinicians, executives, and patients to show up, do their part, and get back to their day.

You don’t have to project manage a thing.

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We edit, refine, and plug your videos into your funnel over 4-8 weeks.

After the shoot, we handle all editing, sound, graphics, and compliance tweaks so your team isn’t chasing revisions.

Once approved, we deliver final files and help your team plug them into the right places in your marketing and sales funnel; website, nurture sequences, product demos, sales decks…
so the videos actually support the outcomes you care about.

Who is this best for?

We work with marketing and communications teams at health systems, specialty clinics, and healthtech companies. You already offer a strong service or product. You want video that explains it clearly, feels honest, and builds trust with patients, providers, or buyers.

What problems do you actually solve?

Most clients come to us because:

Their work is complex and hard to explain
Marketing feels disconnected from the clinic or product team
They have random videos, but no clear plan for how it all fits together

We help you simplify the story, align it with real-world operations, and turn it into a focused set of videos that support patient acquisition, referrer education, and sales.

How do you make sure the videos match our clinical reality and capacity?

We don't guess. Before we write a single line of script, we talk with:

Marketing and leadership
Clinical staff and/or product owners
Anyone responsible for scheduling, delivery, or capacity

We ask things like:

Who is this truly right for?
What do patients or customers think will happen vs. what actually happens?
Are there waitlists or capacity limits we should be honest about?

Then we build messaging that sets clear expectations, attracts the right people, and doesn't create demand your team can't handle.

What types of videos do you typically create?

Most projects include a mix of:

Patient or customer stories
Service / product explainers (how it works, who it's for, what to expect)
Provider or expert videos that build trust
Short clips for LinkedIn, social, ads, and email
When helpful, internal or referrer education videos for front-desk staff, referral partners, or sales

All of these come from one shared narrative so your content feels consistent, not scattered.

How many videos do we receive from a typical project?

We don't do one-off, standalone videos. A standard project usually turns one shoot into a small library of content, such as:

1–2 main "hero" videos (60–120 seconds)
4–10 short cut-downs for social, email, and paid
Optional walkthroughs or internal training pieces

In our first strategy session, we'll map your patient or buyer journey and decide exactly how many assets make sense for your goals.

How long does the process take?

Most projects take about 6–8 weeks from kickoff to final delivery. A typical flow:

Weeks 1–2: Discovery, strategy, and scripting
Weeks 3–4: Production planning and shoot
Weeks 5–6: Editing and revision rounds
Weeks 7–8: Final delivery and rollout support

If you have a fixed date (launch, conference, campaign), we'll plan the timeline around that.

Can you handle scripting and filming?

Yes. We lead planning, messaging, and interview questions or scripts, then handle on-site filming and post-production.

Do you offer project-based work without long-term retainers?

Yes. Most clients start with a single project. Ongoing support is optional if you want consistent new edits and cutdowns.

How much does it cost?

Every organization is different, but here's a general range:

Campaign-style projects with strategy, a full shoot day, and multiple deliverables usually start around $12K–$20K+.
Larger or multi-location shoots are scoped separately.

On our call, we'll walk through options and help you choose an approach that fits your goals, timeline, and budget.

How do you handle compliance, clinical accuracy, and approvals?

We're used to working in regulated spaces. To keep things safe and accurate, we:

Collaborate with your legal, compliance, or medical affairs teams
Avoid promises we can't back up
Build in review rounds for clinical accuracy and brand sign-off

If you have required language or disclaimers, we'll bake those in from the start.

How involved does our team need to be?

We keep it as light as possible for you. We'll ask for:

One main point of contact on your side
Short access to clinicians, product experts, or leadership to get the facts right
Help identifying patients, providers, or customers who are open to sharing their story

From there, we handle planning, scripting, logistics, filming, and editing, and bring you in at key decision points.

Who owns the footage and final videos?

You do. Once the project is paid in full, you get:

Full usage rights to the final videos for web, social, email, and internal use
Access to raw footage if that's included in the scope

There are no hidden licensing fees or surprise usage restrictions.

Where and how should we use the videos?

We never just hand over files and wish you luck. As part of every project, we'll help you decide:

Which videos belong on your homepage, service pages, or landing pages
Which clips are best for LinkedIn, social, ads, and email
How to share the videos internally so front-desk, providers, and sales are all using the same story

If you'd like ongoing help, we can also talk about a retainer for regular content and optimization.

What happens after this project?

Most clients start with one project to test the fit. If it goes well, the next steps often look like:

Quarterly content sprints to capture new stories or services
Ongoing video support for LinkedIn and other channels
Extra education or training videos as your programs evolve

The long-term goal is to build a reliable, honest video library that keeps working for your organization over time.

Why patient story videos work?

Patient stories build trust, improve understanding, and communicate outcomes in a human way. They perform well on websites, fundraising pages, recruiting, and social when privacy and consent are handled correctly.

Why healthcare teams keep coming back

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“From start to finish, they have been nothing but professional, polished and incredibly easy to work with - very flexible and extremely agile.”

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Meg Swallow
Content Marketing

“Lenslight Media was such a pleasure to work with. They are incredibly talented, flexible and communicative.”

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Kyle Sweet
Senior Marketing Manager

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“Lenslight Media gave us a turnkey experience… nothing but raving reviews!”

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Amber Demoya
Growth Marketing

“they took our ideas into account, offered really strategic and thoughtful advice, and were just super professional. Great group of people to work with!”