BPLogix is a workflow automation platform used by highly regulated teams, including healthtech and healthcare organizations. The product is powerful, but for healthtech buyers the value was getting lost in complexity. When the demo is unclear, trust drops fast and sales cycles slow.
We worked with BPLogix to translate a complex, compliance heavy platform into clear, buyer friendly stories. We mapped the key healthtech use cases, identified what decision makers needed to understand in the first 60 seconds, and rebuilt the demos around outcomes, not features. Then we produced three product demo videos with clean motion graphics and simple language that made the platform feel credible and easy to grasp.
The demo videos clarified the value proposition immediately and helped the team close multiple $30K per year deals, totaling $248,500 in revenue. The project also led to an ongoing partnership, with BPLogix commissioning seven more explainer videos to support additional launches.
care.coach is a healthtech company supporting older adults with 24/7 companionship, health coaching, and connection, delivered through a simple tablet experience backed by real humans.
Their biggest marketing problem was not "we need prettier visuals" (although, they were in the midst of a huge brand refresh, and needed to level up their presence).
It was positioning.
Prospects kept mentally sorting care.coach into the wrong category: a device, an Alexa alternative, or "just another tablet." That misunderstanding created price resistance, longer sales cycles, and constant over explaining. Meanwhile, their strongest differentiator, real human support behind the avatar, was getting buried.
They needed video that made the service instantly click, emotionally and logically, without sounding like a sales pitch.
We built a creative approach designed to change the category in the viewer's mind.
Instead of leading with features, we led with the moment that triggers purchase: a family member realizing their parent needs support, but they cannot be there all the time. From there, we crafted a brand film concept ("Be There From Anywhere") that shows care.coach as what it actually is: a human service delivered through a simple interface.
We paired that with a clearer explainer that grounds the three core pillars (companionship, coaching, connection) and visually demonstrates ease of use, video visits, reminders, and fall prevention, without getting technical.
Alongside the videos, we supported a broader brand update so their website and visual system matched the trust level required in healthcare.
care.coach walked away with a modern video foundation that solves the real bottleneck: category confusion.
Instead of "Is this a device?" the message becomes "This is a service that gives your loved one support all day, every day, with real humans behind it."
The new assets were built to work across:
American Durafilm | About Us
Novopath | AP Derm Case Study
Guidelight Health | Clinical Differenciators
AdonaMed | Thought Leadership
Granita Enoteca | Experience Italy
Banyan Global | About Us
New England Innovation Academy | Founders Story
Earth Rated | Clean Sands
