Boston-Based Healthcare Video Production

Healthcare video production for medtech and digital health teams.

We produce patient stories, product explainers, and thought-leadership content that build trust with patients, clinicians, and buyers.

Led by Nami Assir, director and founder since 2021.

Explore what we offer
Explore what we offer
500+ Videos Delivered
100+ Clients Served
4+ Years in Healthcare
Boston, MA New England + National

What sets us apart

You don't have a video problem. You have a vendor problem.

With most vendors
With Lenslight

You fought for this budget. If it doesn't move a number, that's on you — not them.

Most vendors deliver polished files and disappear. The video never had a job. Leadership asks what it produced. You don't have a good answer.

Every video is planned around a specific job in your funnel before we film a frame.

We map where each video lives, who sees it, and what action it drives — so you can tie the project to demo requests, sales cycles, or patient conversion from day one.

Legal, clinical, compliance — all land back on you because the vendor doesn't speak the language.

When a vendor doesn't understand HIPAA or clinical claims, every review round becomes your problem. Projects stretch. Internal goodwill burns.

Strategy, scripts, clinician prep, compliance review — handled end-to-end.

We've built our process around regulated environments. Your legal and clinical teams get clean materials, structured review rounds, and a production partner who doesn't create more work than they solve.

The video gets made. Then it sits in a shared drive and nothing changes.

No deployment plan. No clear channel strategy. The team falls back on PDFs and decks. You tell yourself you'll "get to it later." Later never comes.

Every project ships with a deployment plan — website, ads, sales, email, LinkedIn.

We don't just hand over files. We help you map where each asset goes, who needs to use it, and how it connects to your existing funnel. Video designed to be used, from the first planning session.

Client Work

Guidelight Health

Production partner since launch — growing alongside one of behavioral health's fastest-growing networks

3+
Years
Working Together
10+
Videos
Produced
50+
Facility Tours
Nationwide
4
Active
Distribution Channels
Behind-the-scenes interview setup with Dr. Andy Cruz and Dr. Nima Jahanforouz during the Guidelight Health video production
Lenslight Media director and crew preparing clinicians with script review before filming
Cinematic b-roll footage from Guidelight Health behavioral health video series

He made our clinicians feel comfortable on camera in a way that created authentic, compelling storytelling. We had customers who were initially on the fence not only come back to the table — but ultimately sign contracts with us.

Katrine Strickland Behavioral Health Marcom Leader  ·  Guidelight Health
The Challenge
Getting board-certified psychiatrists on camera for a sensitive mental health brand — and making it feel human, not clinical. Guidelight needed content their referring providers and prospective patients would actually trust.
What We Did
Lenslight came on board at Guidelight's 2023 launch, producing their first 3 website videos. Two years later, they came back for a full-day shoot with CMO Dr. Andy Cruz and Enterprise Medical Director Dr. Nima Jahanforouz — resulting in 5 campaign videos, 2 AI avatars, and an ongoing nationwide facility tour series now spanning 50+ locations.
The Differentiator
Deep pre-shoot script development and clinician prep — so their doctors felt like themselves on camera, not like they were performing. That authenticity is what moved hesitant clients off the fence.
Deployed Across
Referring Provider Emails YouTube Onboarding Presentations Capabilities Decks

What clients say

Why healthcare teams keep coming back

"Our explainer video has been really helpful before product demos and sales conversations. You cared about what you were creating. It felt like you were part of the team."

Kendra Seavey
Kendra Seavey
President and CEO

"We actually had customers who were initially on the fence not only come back to the table — but ultimately sign contracts with us."

Catie Leary
Catie Leary
Strategic Marketing Manager

"We feel like he really understands our brand and our message because he cares to. We continue to call on Nami time and time again."

Meredith Nealon
Meredith Nealon
Senior Marketing Specialist

Trusted by healthcare & healthtech teams

Guidelight Health Calyx Smartweave BrightSpec ShifaMed BP Logix Adona Medical NovoPath American Durafilm Avenues
Calyx

Turning scientific expertise into on-screen authority — helping a global clinical research company put its leaders in front of the camera

6
Interviews Filmed
5
Videos Delivered
2
Days On-Site
3
Pharma Clients Featured
Behind-the-scenes filming at Calyx headquarters — director capturing interview with clinical researcher
Full production interview setup with professional lighting at Calyx Billerica office
Lenslight Media presenting video review to Calyx leadership in boardroom
Lenslight cinematographer operating camera rig during Calyx interview shoot
Professional lighting setup for clinical researcher interview at Calyx
Detail shot of hands typing at desk during Calyx b-roll capture
Calyx VP Medical and Scientific Services smiling during interview
Calyx executive interview with branded office environment and Calyx signage
Calyx principal scientist at workstation during cinematic b-roll filming
Overhead cinematic shot of Calyx office lobby entrance
Calyx research team collaborating around whiteboard with medical imaging notes

Lenslight Media was such a pleasure to work with. They are incredibly talented, flexible and communicative.

Kyle Sweet — Senior Marketing Manager, Calyx

Calyx has supported over 25,000 clinical trials and contributed to 250+ drug approvals worldwide. Their scientific and medical leadership includes physicians, principal scientists, and medical directors who are among the most credentialed professionals in clinical trial imaging.

But credentials alone don't build trust on a screen. Calyx needed case study videos that showcased the depth of their team's work with major pharmaceutical clients — positioning their scientists as trusted authorities to prospective sponsors and CROs evaluating partners.

The challenge: getting six senior scientists and directors — people who spend their days managing global clinical trial programs, not performing for cameras — to speak naturally and compellingly about complex work they had done for clients including Pfizer, AbbVie, and Vigil.

Lenslight filmed six interviews over two days at Calyx's Billerica, MA office, capturing leadership across medical, scientific, and program management:

  • Rohit Sood, MD, PhD — VP, Medical & Scientific Services
  • Elaine Collins — Associate Medical Director
  • Alice Motovylyak — Senior Medical Research Scientist
  • Harmony Nguyen — Principal Scientist
  • Jason Xu — Associate Director, Project & Program Management
  • Joseph DiNesco — Associate Director, Project & Program Management

Each interview was structured to surface real stories from their client work — not scripted talking points, but the actual moments where Calyx's expertise shaped trial outcomes. We also captured b-roll throughout the office: boardroom presentations, collaborative work sessions, and the day-to-day environment of a clinical research company operating at global scale.

The final delivery: 5 case study videos, each built around a specific client engagement, designed to function as standalone proof-of-expertise assets.

The Differentiator

Clinical researchers are not marketers. They think in data, protocols, and imaging criteria — not soundbites. The production approach centered on pre-shoot preparation that gave each interviewee a clear structure without a script, so their expertise came through in their own language.


Lighting and composition were designed to feel elevated but natural to the office environment — not a manufactured studio look dropped into a corporate hallway. The result: senior scientists who looked and sounded like the authorities they are, without the stiffness that comes from putting PhDs and MDs on camera for the first time.

Deployed Across
LinkedIn Marketing Campaigns
Our Process

How We Work With Healthcare Teams

1
Healthcare campaign planning workshop on video call
Campaign Planning Workshop
Over a 60–90 minute session, we learn your brand, goals, and audience — then identify which videos move the needle and where they sit in your funnel.
2
Custom video campaign plan with scripts and storyboards
Custom Plan & Concepts
We deliver three concrete video concepts tailored to your patients, clinicians, and buyers — with scripts, funnel placement, timeline, and budget. You pick the direction.
3
Lenslight crew filming on set at a healthcare facility
Production Day
We write the scripts, build the shot list, book crew, and run the set. Clinicians and patients show up, do their part, and get back to their day. You don't project manage a thing.
4
Final video editing and delivery for healthcare marketing
Edit, Refine & Deploy
We handle editing, sound, graphics, and compliance review — then help you plug final videos into your website, ads, email, and sales funnel within 4–8 weeks.
01
Who is this best for?
We work with marketing and communications teams at health systems, specialty clinics, and healthtech companies. You already offer a strong service or product. You want video that explains it clearly, feels honest, and builds trust with patients, providers, or buyers.
02
What problems do you actually solve?
Most clients come to us because:
  • Their work is complex and hard to explain
  • Marketing feels disconnected from the clinic or product team
  • They have random videos, but no clear plan for how it all fits together
We help you simplify the story, align it with real-world operations, and turn it into a focused set of videos that support patient acquisition, referrer education, and sales.
03
How do you make sure videos match our clinical reality?
We don't guess. Before we write a single line of script, we talk with:
  • Marketing and leadership
  • Clinical staff and/or product owners
  • Anyone responsible for scheduling, delivery, or capacity
We ask things like: Who is this truly right for? What do patients think will happen vs. what actually happens? Are there waitlists or capacity limits we should be honest about? Then we build messaging that sets clear expectations and attracts the right people.
04
What types of videos do you typically create?
Most projects include a mix of:
  • Patient or customer stories
  • Service / product explainers (how it works, who it's for, what to expect)
  • Provider or expert videos that build trust
  • Short clips for LinkedIn, social, ads, and email
  • Internal or referrer education videos when helpful
All of these come from one shared narrative so your content feels consistent, not scattered.
05
How many videos do we receive from a typical project?
We don't do one-off, standalone videos. A standard project usually turns one shoot into a small library:
  • 1–2 main "hero" videos (60–120 seconds)
  • 4–10 short cut-downs for social, email, and paid
  • Optional walkthroughs or internal training pieces
In our first strategy session, we'll map your patient or buyer journey and decide exactly how many assets make sense.
06
How long does the process take?
Most projects take 6–8 weeks from kickoff to final delivery:
  • Weeks 1–2: Discovery, strategy, and scripting
  • Weeks 3–4: Production planning and shoot
  • Weeks 5–6: Editing and revision rounds
  • Weeks 7–8: Final delivery and rollout support
If you have a fixed date — launch, conference, campaign — we'll plan the timeline around that.
07
Can you handle scripting and filming?
Yes. We lead planning, messaging, and interview questions or scripts, then handle on-site filming and post-production. You don't need separate scripting and production vendors.
08
Do you offer project-based work without long-term retainers?
Yes. Most clients start with a single project. Ongoing support is optional if you want consistent new edits and cut-downs over time.
09
How much does it cost?
Every organization is different, but here's a general range:
  • Campaign-style projects with strategy, a full shoot day, and multiple deliverables usually start around $12K–$20K+.
  • Larger or multi-location shoots are scoped separately.
On our call, we'll walk through options and help you choose an approach that fits your goals, timeline, and budget.
10
How do you handle compliance, clinical accuracy, and approvals?
We're used to working in regulated spaces. We:
  • Collaborate with your legal, compliance, or medical affairs teams
  • Avoid promises we can't back up
  • Build in review rounds for clinical accuracy and brand sign-off
If you have required language or disclaimers, we'll bake those in from the start. See our full HIPAA-compliant production process →
11
How involved does our team need to be?
We keep it as light as possible. We'll ask for:
  • One main point of contact on your side
  • Short access to clinicians, product experts, or leadership to get the facts right
  • Help identifying patients or customers open to sharing their story
From there, we handle planning, scripting, logistics, filming, and editing — and bring you in at key decision points.
12
Who owns the footage and final videos?
You do. Once the project is paid in full, you get:
  • Full usage rights to the final videos for web, social, email, and internal use
  • Access to raw footage if included in scope
No hidden licensing fees or surprise usage restrictions.
13
Where and how should we use the videos?
We never just hand over files and wish you luck. As part of every project, we'll help you decide:
  • Which videos belong on your homepage, service pages, or landing pages
  • Which clips are best for LinkedIn, social, ads, and email
  • How to share the videos internally so front-desk, providers, and sales are all using the same story
14
What happens after this project?
Most clients start with one project to test the fit. If it goes well, next steps often look like:
  • Quarterly content sprints to capture new stories or services
  • Ongoing video support for LinkedIn and other channels
  • Extra education or training videos as your programs evolve
The long-term goal is to build a reliable video library that keeps working for your organization over time.
15
Why do patient story videos work?
Patient stories build trust, improve understanding, and communicate outcomes in a human way. They perform well on websites, fundraising pages, recruiting, and social media when privacy and consent are handled correctly.

More from clients

What teams say after working with us

They took our ideas into account, offered really strategic and thoughtful advice, and were just super professional. Great group of people to work with.

Andy Cruz
Andy Cruz
Chief Medical Officer

Lenslight Media gave us a turnkey experience... nothing but raving reviews!

Amber Demoya
Amber Demoya
Growth Marketing

From start to finish, they have been nothing but professional, polished and incredibly easy to work with, very flexible and extremely agile.

Meg Swallow
Meg Swallow
Content Marketing

Lenslight Media was such a pleasure to work with. They are incredibly talented, flexible and communicative.

Kyle Sweet
Kyle Sweet
Senior Marketing Manager

Client video reel

Free strategy call

Book a call.
Leave with a plan.

In 30 minutes you'll know exactly what kind of video will move the needle for your team and what it takes to get there.

  • We audit your current content gaps
  • We map the right video format to your funnel stage
  • You leave with a clear scope — no obligation
Book a free call

No pitch. No pressure. 30 minutes.